Hi, I'm Lera.
I'm Lera Ovcharenko, an Art Lead and Visual Designer working at the intersection of mobile games, illustration, and design systems.
Most recently I led 2D art direction at Product Madness in London, working across multiple game titles. My work spans concept, key art, in-game assets, UI, and the style guides that hold it all together.
Before that I spent two and a half years at Playtika as a Senior 2D Artist on Caesars Casino, with earlier stints designing UI and illustrations at Agilie and starting out as a graphic designer at Coover Box — branding, packaging, and editorial work.
I'm based in the UK and open to selected project work in 2026 — particularly art direction, redesigns, and rebrands.
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that's me (allegedly)
Expertise
What I do.
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UI & UX
Design and deliver intuitive UI for mobile games — from UX flows and interactive prototypes to polished UI assets and implementation-ready specs. Partner closely with UX, Product, and Producers, and collaborate with developers to ensure accurate in-engine results.
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2D Art
Create high-quality concepts, key art, icons, character concepts, and in-game assets aligned with game design goals and player experience. Drive end-to-end feature delivery, including mission redesigns and seasonal reskins, from concept to final assets.
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Graphic Design
Produce strong visual communication across brand and product needs — mockups, promotional visuals, packaging/branding, and marketing assets. Experienced in creating visuals for campaigns and client work, balancing aesthetics with clarity and production constraints.
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Creative Direction & Vision
Define and translate artistic vision into actionable direction: set visual benchmarks, guide long-term visual goals, and lead complex redesigns and rebrands that become reference points for future work. Comfortable leading cross-team alignment (Art, UX, Product/Game Ops) to ship cohesive experiences.
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3D
Use 3D tools (Blender/ZBrush) to support production through 3D exploration, textures, and paintovers, strengthening quality and speed of ideation. Working proficiency in Unity to validate art direction with practical setups.
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Style Guides & Design Systems
Build scalable, consistent pipelines through art style guides, file-structure standards, naming conventions, and review cadence — ensuring quality across in-house and outsourced teams. Translate vision into process so teams can deliver faster without losing consistency.
Timeline
Where I've worked.
- Aug 2021 — Jan 2026 Art Lead, Product Madness — London, UK
- Jan 2019 — Aug 2021 Senior 2D Artist, Playtika — Dnipro, UA
- Aug 2018 — Dec 2019 UI Designer & Illustrator, Agilie — Dnipro, UA
- Oct 2013 — Nov 2017 Graphic Designer & Illustrator, Coover Box — Dnipro, UA
Contact
Let's make something.
Drop a note about your project or just say hi. I read every message personally.
art direction, redesigns,
rebrands — say hi! ✶